What you configure
Basic Info
Your company name, website domain, industry category, and the geographic markets you serve. Citable uses this to calibrate which AI engines to scan and which query types are relevant to your business.Competitors
The three to ten brands you want to benchmark against. Citable tracks these competitors across all scans and surfaces their Citation Rate, Mention Rate, and Share of Voice alongside yours. Choose competitors your buyers actually compare you against — not aspirational names that don’t compete for the same prompts.Personas
Your target buyer segments. Each persona you define here becomes a simulation instrument: Citable generates 12–20 prompts in that persona’s voice and runs them through AI engines to measure how visible you are to that specific audience. See Persona Engine for full details.Geography
The regions where your brand operates or wants to build visibility. AI engines sometimes return different results across geographies, so coverage tracking is scoped to the markets you specify.Prompts
The specific AI-search queries you want Citable to track. These are the prompts your buyers are typing into ChatGPT, Perplexity, and other engines. Citable auto-suggests prompts based on your industry and persona definitions; you refine the list to match what you actually care about.Models
Which AI engines to include in your scans. Currently: ChatGPT, Perplexity, Gemini, Claude, and Grok. Higher-tier plans include more engines and higher scan frequency.Brand Identity
A description of your brand positioning — what you do, who you serve, and what makes you different. This is used to contextualize scan results and generate relevant recommendations.When to update Brand Strategy
Brand Strategy isn’t set-and-forget. Revisit it when:- You launch into a new market or geographic region
- A significant new competitor enters your space
- Your product or customer profile shifts materially
- Scan data starts returning irrelevant prompts or missing key categories