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Prompt Intelligence is the content strategy layer of Citable. It takes every prompt in your scan and breaks it down by category, so you can see not just overall visibility but precisely which questions your brand answers well — and which high-value questions you’re missing entirely.

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How prompts are organized

Prompts are grouped into five categories that reflect how real buyers move through a decision:
  • Topic — broad subject-area queries that establish category awareness (“what is generative engine optimization”)
  • Setup — implementation and onboarding questions (“how to set up AI visibility tracking”)
  • Pricing — cost and value comparison queries (“best GEO tool pricing”)
  • Platform — questions about specific integrations, compatibility, or ecosystem fit
  • User Journey — stage-specific queries including pre-purchase research, post-purchase support, and renewal/upgrade considerations
Each category shows how many tracked prompts fall into it, your visibility score, average rank, and citation count.

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Visibility Score

The Visibility Score is a composite metric that combines citation rate, mention rate, and average rank position into a single number per prompt or category. Higher scores mean you appear more prominently and more often. A high Visibility Score on awareness queries with a low score on pricing queries usually means buyers know you exist but aren’t finding you during the comparison phase — a critical gap.

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Filtering by persona

Every prompt analysis can be filtered by Persona. This reveals whether your visibility gap is universal or segment-specific:
  • A B2B CMO persona and a solo founder persona often ask structurally different questions in the same category
  • Being invisible to one segment while visible to another means you have targeted content work to do, not a broad visibility problem

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Reading the gap map

Sort any category by Visibility Score ascending to see your worst-performing prompts first. These are the questions buyers are asking AI engines where you’re either absent or ranked far behind competitors. For each low-score prompt, look at:
  • Who IS appearing (competitor or media source)
  • What content type they’re citing (article, video, comparison page, community post)
  • Whether you have any existing page that covers this topic

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Turning gaps into action

Prompt Intelligence feeds directly into content planning:
  1. Identify a high-intent, low-visibility prompt cluster (e.g., pricing queries where you rank fifth)
  2. Check whether an existing page can be improved (Content Audit) or new content is needed (Brand Studio)
  3. Approve the corresponding Action Engine card or start a Brand Studio draft manually, setting the target prompt cluster to match what you found here
The highest-leverage prompts to fix are purchase-intent queries where you’re ranked third or lower — these represent buyers at the decision stage who aren’t finding you.