The two metric tiers
Citable tracks two distinct levels of performance: Process metrics (in the Dashboard): Citation Rate, Mention Rate, Average Rank, Sentiment, Share of Voice. These tell you how you’re performing inside AI engines. Outcome metrics (in Agent Analytics): Page views from AI-referred sessions, unique users, conversion rates, orders, and revenue attributable to AI traffic. These tell you what that performance is worth. Both matter — but for quarterly business reviews, board updates, and client reporting, outcome metrics are the ones that close the conversation.Connecting data sources
Google Analytics 4
Navigate to Workspace → Connectors → Google Analytics and authenticate with your Google account. Select the GA4 property you want to connect and grant read-only access. Citable pulls session data nightly, automatically tagging sessions that arrived via AI-engine referrals. Once connected, Agent Analytics shows:- Page views and unique users from AI-referred sessions, trended over time
- AI traffic as a share of total organic traffic
- Top landing pages for AI-referred sessions
Shopify
Connect your Shopify store via Workspace → Connectors to attribute orders and revenue to AI traffic sources. This closes the loop from AI citation to purchase, letting you calculate a direct ROI on your GEO investment.Reading the data
A few patterns that matter:- Rising AI traffic share with flat total traffic — AI is replacing Google and direct as a discovery channel. This is the transition happening in real time for most growing brands.
- High citation rate, low AI traffic — citations are happening but not driving clicks. This often means your cited content is being summarized by AI rather than linked; improve structural elements so the engine includes your URL.
- High AI traffic, low conversion — the audience arriving from AI queries may not match your target persona. Review which prompts are driving traffic and whether the landing pages match buyer intent.