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AI engines didn’t invent buyer intent. The keywords people search on Google overlap heavily with the prompts they type into ChatGPT. Connecting Google Ads gives Citable the keyword and spend signals it uses to scope better prompts and recommend sharper paid placements.

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What you get

Once Google Ads is connected, Citable can:
  • Pull the keywords your competitors are paying for in adjacent search channels
  • Cross-reference those with AI-search prompts where you’re under-performing
  • Surface the double-signal opportunities — prompts where competitors spend AND where you’re losing organically — first in paid recommendations
  • Improve the non-branded prompt scoping for your scans
Without this data, paid recommendations rely only on what Citable can see in AI engines. With it, you get a much fuller picture of where competitors are putting money and which of those targets are worth pursuing on the AI side.

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How to connect

  1. Open Settings → Connectors in Citable.
  2. Click Connect Google Ads.
  3. Sign in with the Google account that has access to your Google Ads account or MCC.
  4. Pick the customer ID you want Citable to read.
  5. Approve the read-only scope.
Most accounts connect in under a minute. The first import takes a few minutes; subsequent pulls run nightly.

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What Citable can and can’t see

Read-only across the board. Citable can:
  • Read your campaign, ad group, and keyword structure to build the competitor map
  • Pull spend and impression-share signals at the aggregate level
Citable cannot:
  • Edit campaigns, ad groups, ads, keywords, or budgets in Google Ads
  • Charge anything to your billing account
  • Read data from accounts you didn’t select

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When you might skip it

If you’ve never run Google Ads or your category sees almost no paid spend, the connection adds less value. Citable still works without it — the scan-based scoping is enough for most early-stage brands. Once your category gets competitive on paid search, the connector starts paying for itself.