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Citable is the campaign management platform for brands winning AI-assisted shoppers. Plan campaigns around the questions AI answers, see where it recommends competitors instead of you, and, if you connect Shopify or GA4, track AI-referred orders. When a shopper asks ChatGPT, Perplexity, Gemini or Google’s AI Overview which product to choose, the assistant compares options, weighs reviews and trade-offs, and recommends a shortlist. You see the order, or the lost sale, but not the comparison. Citable runs a tracked set of questions modeled on your buyer personas across those assistants, shows why you’re recommended or passed over, and turns the gaps into work you review and ship. Today, assistants shape the shortlist and shoppers still check out on your store. It’s built for D2C and e-commerce brands selling considered purchases (wedding, pet, wellness, beauty, consumer electronics and similar), plus the marketplaces and agencies that serve them. The deepest integration is for Shopify brands, where Citable reads store data and AI-referred orders, alongside Google Analytics.

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What you get

Plan: the questions that matter

Choose the buyer questions to track, grouped by persona and country, and the competitors to compare against.

See: AI visibility scans

Run your tracked questions on ChatGPT, Perplexity, Gemini and Google AI Overview (by plan). See which questions cite you, which mention you, and where competitors are recommended instead.

Act: content and fixes

The Action Engine turns scan results into a prioritized to-do list, each item tied to the gap it closes. Brand Studio drafts content, and Broadcast adapts it for LinkedIn, Reddit, X and your blog. Product-page changes are prepared for your approval, one at a time.

Track: what moved

Re-scan after you publish to see whether citation rate and share of voice moved, and see AI-referred visits and orders from Google Analytics and Shopify next to the work.

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Why it matters

AI assistants are becoming a front door to buying. A shopper who used to search and click through ten links now asks an assistant to compare three options and recommend one. If you’re not in the answer, you’re not in the consideration set. The shift is measurable: AI-referred traffic to US retailers grew 393% year over year in Q1 2026, and by March converted 42% better than other traffic (Adobe). The brands that do well here show up across several assistants, publish content assistants trust enough to cite, and get recommended alongside category leaders. Citable is built around those outcomes, and tracks AI-referred orders so you can see what the channel brings.

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How a typical week looks

  1. Your scan runs in the background and updates your dashboard.
  2. The Action Engine shows the highest-impact things to do this week.
  3. You approve them. Citable drafts the content and queues the work.
  4. You ship: post on LinkedIn, publish the blog, file the technical fix.
  5. The next scans show what moved.

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Explore the docs

Quickstart

Connect your domain, run your first scan, and review your first set of recommendations.

Concepts

How AI citations work, what Citable measures, the persona model, and the action types we recommend.

Features

Brand Studio, Broadcast, the Action Engine, the content audit, and campaign planning.

Integrations

Connect Google Analytics and Shopify to track AI-referred visits and orders. Reddit stays manual: Citable drafts, you post.
For developers and AI assistants building on Citable’s data, see the API Reference. To use Citable inside Claude, add a custom connector with https://app.getcitable.com/mcp/v1.