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A great blog post that lives only on your blog earns one set of signals. The same insight, fanned out into a LinkedIn post, a Reddit thread, and an X thread — each one written for that platform’s audience — earns five sets. That’s what Broadcast does.

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Hubs and spokes

Citable thinks about content as hub-and-spoke:
  • The hub is the long-form, canonical piece — usually a blog post Brand Studio drafted.
  • The spokes are channel-specific adaptations of the hub, each tuned for the platform and the voice it expects.
A typical hub-spoke fan-out from one Brand Studio piece might look like:
  • A 2,000-word blog post (the hub)
  • A LinkedIn post that summarizes the core insight in your founder’s voice
  • A Reddit reply that joins a relevant thread with the most useful takeaway
  • An X thread that breaks the argument into 6–8 tweets
Each spoke links back to the hub, so engagement on any channel reinforces the canonical page.

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How it works

  1. Pick a hub. Either a piece you just drafted in Brand Studio or an existing post that’s already performing.
  2. Pick the channels. Broadcast suggests channels where you have the most cross-post headroom — platforms where you haven’t posted recently on this topic.
  3. Review each spoke. Citable drafts each one separately, in the right voice for the right platform. A Reddit reply doesn’t read like a LinkedIn post.
  4. Schedule or post. You can lay the spokes out across a week to compound attention or ship them in a single burst.

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Why fan-out matters for AI citations

AI engines learn what’s worth citing partly from where else a topic is being discussed. A topic with a hub, three social spokes, and engagement on each one signals to the AI that this is a live, relevant conversation — and that you’re the source it should reach for. Brands that publish a blog and never amplify it leave half the citation lift on the table.

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What gets measured

Broadcast links every spoke back to its hub. When the 30-day measurement window resolves, you see which spokes drove the most citation lift to the hub — so you learn which channels work best for your category over time. After a quarter or two, the pattern is clear, and you can stop guessing which channel deserves the next campaign.