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Most brands have more content than they realize, and most of it is leaving citations on the table. Pages that AI engines almost cite — but skip because of a missing FAQ block, a hollow opening, or no author byline. The content audit finds those pages and tells you the exact fix.

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What it checks

The audit walks through your site looking for four specific gaps that hurt AI citation rate:
  • Missing FAQ schema. A page with a clear Q&A structure but no FAQPage JSON-LD. AI engines often grab FAQ-shaped content for direct-answer queries; without the schema, they can’t tell it’s an FAQ.
  • No TL;DR. A long page (1500+ characters) with no 2–3 sentence summary near the top. AI assistants reach for summaries first; pages without one get skipped for pages with one.
  • Missing E-E-A-T signals. No author byline, no credentials, no last-updated date. AI engines use these as trust signals when deciding whether to cite the page.
  • Missing comparison blocks. A page covering “X vs Y” that doesn’t actually have a side-by-side comparison table. Comparison queries are some of the highest-intent prompts in B2B; without the table, you’re hard to extract.

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How it works

  1. Citable reads your sitemap (or the pages it’s already indexed for you) and queues the audit.
  2. Each page is scanned in seconds.
  3. For every gap it finds, a recommendation card lands in the Action Engine — one card per page per gap.
  4. The card describes the fix in plain English, including the JSON-LD or layout change to make.
The audit is content-aware: a 200-word page won’t be flagged for missing a TL;DR. A page already running the right schema won’t be flagged twice.

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When to run it

Once per quarter is plenty for most brands. The audit is also a natural step the first week you onboard — you’ll usually surface a backlog of 5–20 quick fixes that compound over the next few weeks. You can also re-run the audit after a sitemap refresh or a major content launch — anything that adds a meaningful number of pages.

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Why structural fixes matter so much

Brand Studio writes new content. The audit unlocks the content you already have. Both work, but the audit is faster — a 20-minute FAQ schema fix on a popular page often moves citation rate within two weeks. New content takes longer to compound. Both feed the same Action Engine, so you don’t have to choose between them. The audit just makes sure you’re not over-investing in new pages while old ones quietly leak citations.