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The Dashboard is the first screen you see after logging in. It gives you a single-page health check on how your brand is performing across AI engines — what’s moving, what’s stalled, and where the biggest gaps are compared to competitors.

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The five metrics

Every number on the Dashboard maps to one of five signals:
  • Citation Rate — how often AI engines link to your domain in a response. The strongest signal: a citation means the engine trusted your page enough to hand it to the user.
  • Mention Rate — how often your brand name appears in an answer, with or without a link. Mentions typically lead citations by a few weeks, so a rising mention rate is an early sign your content is breaking through.
  • Average Rank — your position when you appear. First mention versus fifth mention are very different outcomes, especially for purchase-intent queries.
  • Sentiment — the tone AI uses when it describes you. High citations with mixed sentiment usually means you’re being recommended as a cautionary comparison rather than a first choice.
  • Share of Voice — your slice of total mentions across your tracked competitor set. The single number most useful for competitive benchmarking over time.
Process metrics (the first four) tell you how you’re performing inside AI responses. The Dashboard also surfaces result metrics — AI-driven traffic, orders, and revenue — once you connect Google Analytics and Shopify.

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Filters

Use the controls at the top of the Dashboard to cut the data:
  • Engine — isolate ChatGPT, Perplexity, Gemini, Claude, or Grok individually to find platform-specific gaps.
  • Time window — 7-day, 30-day, and 90-day views. The 30-day window is the most useful for measuring whether a content action moved the numbers.
  • Query type — toggle between branded queries (prompts that mention your company by name) and unbranded queries (category-level questions where you need to earn a mention without a name drop).

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Reading the data

A few patterns worth knowing:
  • A sudden citation drop without a corresponding mention drop usually means a competitor published new content — not that your pages degraded.
  • High mention rate with low citation rate means AI recognizes you but doesn’t trust your pages enough to link. Structural fixes (see Content Audit) address this faster than new content.
  • Sentiment that’s neutral or mixed on a specific attribute (ease of use, value, reliability) is a signal to create positioning content that directly addresses that framing.

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Where to go next

The Dashboard shows you what’s happening. The Action Engine tells you what to do about it — it converts the same scan data into a prioritized task queue so you don’t have to interpret the numbers yourself.