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Schedules a social reply onto the content calendar by setting scheduled_for, OR clears the schedule (when scheduled_for is null) to take it off the calendar. Status auto-advances to “scheduled” when a date is set; reverts to “draft” when cleared. Brand resolved from MCP auth context. Use this when:
  • The user wants the reply to surface on a specific calendar day.
  • The user wants to take a reply off the calendar back to draft state.
Skip when:
  • The reply has already been posted (status=‘published’) — schedule changes for posted replies are no-ops.
scheduled_for must be a YYYY-MM-DD date string, or null to clear.

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