- ‘enable_model’ — recommend enabling an additional AI engine (perplexity, gemini, etc.) for scans
- ‘add_persona’ — recommend adding a new persona to the matrix
- ‘add_competitor’ — recommend a competitor to add to your tracked competitors
- ‘calibrate_persona’ — recommend a persona-calibration tune for better intent fit
- ‘expand_journey’ — recommend adding a journey stage to scans
- ‘add_brand_account’ — recommend a channel account to connect
- get_brand_context shows a gap in coverage (e.g. only ChatGPT enabled when competitors are also winning on Perplexity).
- The user asks “what should I set up next?”
- The fix is structural / on-page (use emit_technical).
- The fix is content creation (use emit_content).
- subtype (required): one of the categories above (free-form string ≤ 40 chars).
- title (required, ≤ 200 chars): one-line summary.
- description (required): array of step-by-step instructions.
- effort_minutes (optional, default 15): estimated effort.
- priority (optional, default ‘medium’).
- config_target (optional): JSON describing the proposed setting change. Recorded on the action so the user can later apply it.