- “joined”: read from GA4. 0 means GA4 recorded nothing for that page in the window.
- “not_on_site”: posted on another site (e.g. LinkedIn), which the brand’s GA4 cannot see. Traffic is null: unknown, not zero.
- “not_joined”: GA4 was not read (no connection, or the read failed; the note says which). Traffic is null. Never report a null as 0. The top-level trafficStatus is “joined” when GA4 was read. totals are de-duplicated by GA4 across the pages (not the sum of the rows) and are null when nothing was measured. hasGaConnection says whether GA4 is connected; without it the note points to /connectors.
- “Which of my blogs is actually driving traffic?”
- “What content has worked in the last 30 days?”
- “How many sessions did the posts we published get?”