- Groups the brand’s active, non-branded tracked questions by persona and buying stage (consideration and decision only, the same unit a campaign test runs on). Other stages are left out and counted.
- For each group, share of voice = the % of that group’s answers (in the window, for the chosen engine) that mention the brand. A group with fewer than 20 answers is listed as “too few answers yet”, never as 0%, and is never ranked.
- Recommends ONE test: the measured group with the largest gap (groups need at least 20 answers to be ranked; ties go first to groups whose questions competitors already pay for (when competitor keywords are provided), then to more answers, then more questions), at the campaign-test default of $25/day for 7 days, stated as a starting point, not a forecast. Other groups are listed as “next” with no budget.
- Each proposed ad group is built around one tracked question (up to 5 per test); its context hint is that question.
- competitorKeywords (e.g. a Google Ads export) feed that first tie-break.
- “Where should I spend on ChatGPT Ads?”
- “What ChatGPT Ads test should I run first?”