> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getcitable.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand Knowledge

> Your brand's positioning narrative — the facts, differentiators, and voice that every AI-generated piece should reflect.

Brand Knowledge is where you capture the qualitative core of your brand: who you are, what makes you different, and the positioning you want AI engines to understand and convey. While [Brand Strategy](/workspace/brand-strategy) is the structural configuration layer, Brand Knowledge is the narrative layer — the story that shapes every content draft, every outreach reply, and every AI interaction involving your brand.

## What you fill in

Brand Knowledge prompts you to define your brand across several dimensions:

* **Who we are** — a concise, precise description of the company, product, and the problem it solves
* **What makes us different** — specific differentiators, not generic claims. "We're the only platform that does X" is useful. "We're innovative and customer-focused" is not.
* **Who we serve** — the buyer profiles and use cases you're built for, stated specifically enough that an AI could use it to determine whether to recommend you
* **What we're not** — the boundaries that keep recommendations accurate and prevent AI from suggesting you for contexts where you're a poor fit
* **Brand voice** — the tone and communication style that should carry through all generated content

## AI generation

If you'd prefer not to write from scratch, Citable can generate an initial draft of your Brand Knowledge based on your website content. The generated version gives you a starting point to edit, not a finished product — AI-generated positioning tends to be generic, and the value is in what you add and sharpen from there.

## How it's used

Brand Knowledge is read by Citable's content tools at generation time:

* **[Brand Studio](/features/brand-studio)** drafts reflect your stated differentiators and avoid claims that fall outside your defined positioning
* **[Broadcast](/features/broadcast)** adapts the brand voice across platforms while staying within the parameters you set
* **[Social Listening](/features/social-listening)** outreach replies are written to reflect your brand voice and authority claims

Keep Brand Knowledge updated when your positioning changes. Outdated Brand Knowledge produces drafts that sound accurate to a past version of your product — which can erode trust with customers who know the current reality.