> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getcitable.com/llms.txt
> Use this file to discover all available pages before exploring further.

# get_paid_ads_insights

> Returns the four-metric funnel plus paid metrics for the brand's paid placements on AI engines.

Returns the four-metric funnel (Citation Rate, Mention Rate, Average Rank, Sentiment) plus paid metrics (impressions, clicks, spend, CPC, CTR) for the brand's paid placements on AI engines.

## When to use

* "How's my ChatGPT Ads campaign doing?"
* "What's my paid AI visibility?"
* "Compare branded vs non-branded paid performance."

## Inputs

The `split` input controls whether the response is a single funnel or a branded-vs-non-branded breakdown.

## See also

* [Overview](/mcp/overview)
* [Paid campaigns](/features/paid-campaigns)