> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getcitable.com/llms.txt
> Use this file to discover all available pages before exploring further.

# get_brand_context

> Returns the brand's identity, personas, distribution accounts, recent knowledge entries, and active competitors. Call this first on any new session.

## What it does

Returns the resolved brand's identity snapshot — id, slug, plan tier, name, mission, industry, differentiators, personas (up to 10), distribution accounts per channel (up to 20) with voice and tone, recent knowledge entries, and active competitors (up to 10). Use this to brief an AI on who the brand is before drafting content, reviewing positioning, or evaluating a competitor mention.

**Call this first.** Before any write (`ingest_conversation`, `create_content_draft`, `mark_content_posted`, and so on), call `get_brand_context` to verify the resolved brand matches what the user expects. When a user has multiple brands of the same name, `brand.planTier` is the disambiguator. If the resolved brand looks wrong, call `list_brands` to see all brands the user has access to and surface the mismatch instead of writing.

## When to use

* "Tell me about this brand."
* "What's my voice on LinkedIn?"
* "Who are my personas?"
* "What are my differentiators?"
* Sanity-checking the resolved brand before any write tool.

## When not to use

* The user wants metrics — use [`get_brand_visibility`](/mcp/reads/get-brand-visibility) or [`get_topical_authority`](/mcp/reads/get-topical-authority).
* The user wants a to-do list of recommended actions — use [`get_geo_priorities`](/mcp/reads/get-geo-priorities).
* The user wants past actions and their outcomes — use [`get_action_outcome_history`](/mcp/reads/get-action-outcome-history).

## Inputs

None. Brand and user are resolved from the auth context.

## Response

```json theme={null}
{
  "brand": {
    "id": 123,
    "name": "Citable",
    "slug": "citable",
    "planTier": "grow",
    "websiteUrl": "https://getcitable.com",
    "description": "...",
    "industry": "GTM software",
    "differentiators": ["...", "..."]
  },
  "personas": [
    { "name": "Founder-led GTM", "role": "Solo founder", "quote": "..." }
  ],
  "accounts": [
    { "platform": "linkedin", "displayName": "Cole Leng", "tone": "...", "voiceDescription": "..." }
  ],
  "recentKnowledge": [
    { "entryType": "positioning", "summary": "...", "createdAt": "2026-05-10T..." }
  ],
  "activeCompetitors": [
    { "name": "Profound", "websiteUrl": "https://tryprofound.com" }
  ]
}
```

The response also includes a markdown brief suitable for pasting straight into a system prompt.

## Notes

* Lists are capped: personas to 10, distribution accounts to 20, competitors to 10. If a brand has more, the most recently active entries win.
* The same data backs the Brand Studio UI — no UI-only fields, no MCP-only fields.