> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getcitable.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Broadcast

> Turn a single hub piece into a multi-channel campaign — LinkedIn, Reddit, X, and blog spokes tuned for each platform's audience.

A great blog post that lives only on your blog earns one set of signals. The same insight, fanned out into a LinkedIn post, a Reddit thread, and an X thread — each one written for that platform's audience — earns five sets. That's what Broadcast does.

## Hubs and spokes

Citable thinks about content as hub-and-spoke:

* The **hub** is the long-form, canonical piece — usually a blog post Brand Studio drafted.
* The **spokes** are channel-specific adaptations of the hub, each tuned for the platform and the voice it expects.

A typical hub-spoke fan-out from one Brand Studio piece might look like:

* A 2,000-word blog post (the hub)
* A LinkedIn post that summarizes the core insight in your founder's voice
* A Reddit reply that joins a relevant thread with the most useful takeaway
* An X thread that breaks the argument into 6–8 tweets

Each spoke links back to the hub, so engagement on any channel reinforces the canonical page.

## How it works

1. **Pick a hub.** Either a piece you just drafted in Brand Studio or an existing post that's already performing.
2. **Pick the channels.** Broadcast suggests channels where you have the most cross-post headroom — platforms where you haven't posted recently on this topic.
3. **Review each spoke.** Citable drafts each one separately, in the right voice for the right platform. A Reddit reply doesn't read like a LinkedIn post.
4. **Schedule or post.** You can lay the spokes out across a week to compound attention or ship them in a single burst.

## Why fan-out matters for AI citations

AI engines learn what's worth citing partly from where else a topic is being discussed. A topic with a hub, three social spokes, and engagement on each one signals to the AI that this is a live, relevant conversation — and that you're the source it should reach for.

Brands that publish a blog and never amplify it leave half the citation lift on the table.

## What gets measured

Broadcast links every spoke back to its hub. When the 30-day measurement window resolves, you see which spokes drove the most citation lift to the hub — so you learn which channels work best for your category over time. After a quarter or two, the pattern is clear, and you can stop guessing which channel deserves the next campaign.