> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getcitable.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Agent Analytics

> Connect GA4 and Shopify to see AI-driven traffic and revenue — the business outcome layer that turns visibility metrics into ROI.

Agent Analytics bridges the gap between AI visibility metrics and business results. It connects your external analytics sources — primarily Google Analytics 4 and Shopify — to Citable's scan data, so you can answer the question that executives and clients actually care about: how much revenue is AI visibility generating?

## The two metric tiers

Citable tracks two distinct levels of performance:

**Process metrics** (in the [Dashboard](/features/dashboard)): Citation Rate, Mention Rate, Average Rank, Sentiment, Share of Voice. These tell you how you're performing inside AI engines.

**Outcome metrics** (in Agent Analytics): Page views from AI-referred sessions, unique users, conversion rates, orders, and revenue attributable to AI traffic. These tell you what that performance is worth.

Both matter — but for quarterly business reviews, board updates, and client reporting, outcome metrics are the ones that close the conversation.

## Connecting data sources

### Google Analytics 4

Navigate to **Workspace → Connectors → Google Analytics** and authenticate with your Google account. Select the GA4 property you want to connect and grant read-only access. Citable pulls session data nightly, automatically tagging sessions that arrived via AI-engine referrals.

Once connected, Agent Analytics shows:

* Page views and unique users from AI-referred sessions, trended over time
* AI traffic as a share of total organic traffic
* Top landing pages for AI-referred sessions

### Shopify

Connect your Shopify store via **Workspace → Connectors** to attribute orders and revenue to AI traffic sources. This closes the loop from AI citation to purchase, letting you calculate a direct ROI on your GEO investment.

## Reading the data

A few patterns that matter:

* **Rising AI traffic share with flat total traffic** — AI is replacing Google and direct as a discovery channel. This is the transition happening in real time for most growing brands.
* **High citation rate, low AI traffic** — citations are happening but not driving clicks. This often means your cited content is being summarized by AI rather than linked; improve structural elements so the engine includes your URL.
* **High AI traffic, low conversion** — the audience arriving from AI queries may not match your target persona. Review which prompts are driving traffic and whether the landing pages match buyer intent.

## Planned upgrades

Agent Analytics is the foundation for the result-metric layer that will sit alongside Citation Rate and Share of Voice as first-class Dashboard indicators. Upcoming additions include AI-sourced order volume as a top-level metric, GMV trend attribution, and per-content-piece ROI reporting.