> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getcitable.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Action types

> The five categories of recommendations Citable's Action Engine surfaces — content, outreach, technical, operational, and paid.

When Citable spots a gap, it doesn't just flag it. It recommends a specific action you can take. Every recommendation falls into one of five categories.

## Content

Write something new that you don't have today.

A long-form blog post that targets a prompt cluster you're losing on. A comparison page against a competitor that's outranking you. A LinkedIn post in your founder voice. A Reddit reply on a thread your buyers are reading.

Content actions are the most common kind. They're what turn a scan result ("we're losing on these ten prompts") into a queue of work.

## Outreach

Reply on a conversation that's already happening.

A Reddit thread asking your category's question. A Hacker News post about the problem you solve. A LinkedIn thread where buyers are debating tools in your space. Outreach actions are about showing up in third-party conversations where AI engines later mine for sources.

## Technical

Fix something structural on a page you already have.

Add FAQ schema to a comparison page. Write a TL;DR at the top of a long blog post. Add an author byline with credentials. Set up a canonical URL where two pages compete with each other. Technical actions are usually quick — 15 to 45 minutes of work — and they unblock content you've already published.

## Operational

Change a configuration in Citable itself.

Enable a new AI engine in your scans. Add a competitor you didn't know about. Add a new audience persona. Adjust a journey stage you've underweighted. Operational actions are usually about closing a coverage gap — you're missing data you need to make sharper decisions later.

## Paid

Run a paid placement on an AI engine.

ChatGPT Ads is the first paid surface Citable supports; more AI engines will open up to advertising over the next year. Paid actions target prompt clusters where you're losing organically and competitors are bidding to win — places where buying your way in is cheaper than waiting for organic to compound.

## How they're prioritized

The Action Engine ranks recommendations across all five categories by expected impact:

* How much citation rate or share of voice the action is likely to move
* How important the underlying prompts are (high-funnel awareness vs. low-funnel purchase)
* How much effort the action takes (a 15-minute schema fix beats a five-hour blog post if the impact is similar)

You see the top recommendations on the dashboard. The full list lives in the [Action Engine](/features/action-engine).